Hi, we’re Sandra Friend and John Keatley. We’re two writers passionate about getting more people outdoors in Florida, which is why we started this website. We are self-employed freelance writers, so we’re always looking to work with publications and brands who need articles and photos showcasing Florida’s amazing outdoor adventure opportunities. We wander out-of-state, too, writing about travel and the outdoors. And yes, we do gear reviews.
Learn more about us by reading this article in Florida Trend magazine and our credentials on our About Us page.
We’re members of the Society of American Travel Writers and the Florida Outdoor Writers Association, and probably know more about Florida’s trails that the average person – especially hiking trails – with decades of first-person experience behind us on foot, on bikes, and in the water. Between us, we’ve written more than a dozen hiking guides to Florida as well as several apps.
We’re long-time advocates for trails connectivity throughout the state of Florida, and have volunteered for many outdoor organizations over the years, including the Florida Trail Association, Boy Scouts of America, and Friends of Florida State Parks.