(photo credit: Conny Randolph)
If you’re promoting the outdoors, talk to us. Founded in February 2006, FloridaHikes.com has an eager and attentive audience: more than 1.2 million unique visitors annually.
Our website is at the top of its game for both name recognition and keywords in its niche. Our web traffic has topped 135,000 UMVs during the winter hiking season, but regularly clocks in well over 90,000 UMVs in the off-season.
Most importantly, our longevity and approach to sharing information about the outdoors has made us a trusted source. We’re honored to place highly (#62 of 1,200 in 2022) on Gary Arndt’s list of Top Travel Blogs on Everything Everywhere. In 2022, our stats include a Trust Flow of 26, Domain Authority of 54, Domain Rating of 57, and SEMRush Domain Score of 52.
We’re not just about the web. We do social media, too, with more than 60k followers across our channels.Instagram, of course, is our favorite place to be, given the visually rich nature of what we do. More than 16,600 people follow our Instagram account.
We post frequently on Facebook, where our reach on a single Facebook post has exceeded 2.6 million people, and our following on just the Florida Hikes Facebook page is over 46,000.
Our interaction online is strongest during hiking season, which in Florida is October through April, neatly corresponding with snowbird season and heavy tourist visitation.
We’ve been profiled by Florida Trend and do public speaking nationwide to encourage people to visit Florida to explore the outdoors.
We regularly win top awards for our website from the Florida Outdoor Writers Association: First Place (2022, 2015), Second Place (2018, 2016), and Third Place (2017) over recent years.
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We’ll get your message out to an enthusiastic outdoor audience.
Whether you’re providing a direct service that outdoor enthusiasts might be interested in, or represent a destination within Florida that appeals to folks who love the outdoors, or a major outdoor event such as a birding festival, you’ll find working with Florida Hikes helps extend your reach to a highly targeted audience.
What can we do for you?
Syndication
We’ve been writing about the outdoors in Florida for more than 20 years, and outdoor recreation around the globe since 1995. Looking to license and republish one of our articles, online or off? Let’s discuss.
Photography
For more than 20 years, we’ve been shooting Florida’s outdoors: hiking, camping, paddling, and more. We have thousands of images on file by location and use the latest Adobe products to process and manage our growing image libraries. Our images have been used in magazines, on book covers, and in social media campaigns. Need to license an image for your project?
Travel Marketing
Drawing on Sandra’s background in communications and public relations, we’ve worked directly with tourism bureaus in Florida and beyond to develop products to market the outdoors in their region. See samples of our projects with partners.
Digital Storytelling
When we visit a region on a hosted trip or a specific research project, we bring our storytelling skills as professional travel writers to the moment, sharing stories on our blog, videos on Facebook and YouTube, and imagery on Instagram. Take a look at some of our travel blogs from the road from the travel section of our website, Trails and Travel.
Direct Advertising
We are represented by Mediavine for direct advertising on our website. As our design is mobile-optimized and our heaviest usage is by mobile users, consider a media buy with us.
Brands
We’re not supermodels or extreme athletes or “influencers.” We’re average people. But we use technical gear and clothing in our outdoor pursuits, and the products we love we strongly recommend to our followers. We review gear, guidebooks, and other outdoor-related products, and we’re open to working with brands as brand ambassadors.
Public Speaking
Looking for a workshop on Florida, or the outdoors? Or a motivational speech? We provide immersive visuals with our workshops and presentations, which range from teaching the elements of outdoor writing to getting comfortable with outdoor gear. An honorarium and travel expenses are required for most workshops.
Ethics and Disclosure
As authors, we’ve spent more than 20 years building our audience both offline and online. We take our role with our audience seriously. What’s important to our readers comes first.
We will not engage in any partnerships or practices that jeopardize their trust. It’s important that what you offer is a good fit for an audience interested in the outdoors.
We do not sell links. We do not accept articles from third parties to promote products or services.
We will consider working with you to promote a destination, service, or product, but only if the topic fits our website, and only if we feel good about recommending your product to our readers. We will write the article ourselves, sharing our opinion of your product, service, or destination with our readers.
We do product reviews on a regular basis. We also work with tourism destinations to provide coverage under contract and during hosted trips. All such reviews and projects are disclosed to our readers.